Tigerair

Recruiting / Social Media / Video / Web Development

Recruitment processes alone were not going to secure enough candidates to staff the new Tigerair Brisbane base in around a month over Christmas. Understanding the demographics and mindset of the kind of employees wanted, we created a complete social media campaign, careers webpage, produced a high quality video, geared up some cool workflow software and allowed it to go viral.

Close to 2000 applicants were processed, 300 invited to assessment centre and nearly 60 employed.  We were even processing pre-employment documents in real time.

  •   30 December 2013

  •   Client:

    TigerAir

  •   Posted by:

    Andrew Thoseby